Read Me: New Delhi: Samsung Electronics expects to regain the No. 1 position in India’s smartphone market, counting on the innovation in its latest range of devices and a change in its sales strategy.
“We may have dropped to second place in terms of the number of devices shipped, but we are still dominant when it comes to revenues,” DJ Koh, president of IT & mobile business at Samsung, said at an event to launch the flagship Galaxy S10 series in India on Wednesday. “We do want to get back to the “We do want to get back to the No. 1 spot in terms of volumes and we’ll do that by embracing a broad range of customer needs. We’re particularly counting on the M series for that.”
Samsung yielded the top spot in the coveted Indian market to Xiaomi in early 2018 after holding on to the position for six consecutive years. The company’s Noida manufacturing plant started in 2007, is now the world’s largest phone factory and gives it a pricing advantage over imported devices, which attract...