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Online grocery firm Grofers today said it is entering the FMCG segment and is targeting an overall revenue of Rs 2,500 crore by FY19.
Grofers closed FY 18 with Rs 950 crore of sales and is targeting for a stronger growth trajectory in 2019, with a 50 percent contribution from its private brands.
The company has launched seven new brands under two categories Budget and Popular G-Brands.