Read More>> Indian e-commerce major Paytm Mall is looking to strengthen ties with local retailers to bolster its position against present leaders - Flipkart and Amazon. The third-largest player on the Indian e-commerce scene is also planning to bring online grocery marketplace BigBasket on its platform. Both Paytm Mall and BigBasket are backed by China's Alibaba Group.
Paytm Mall is planning to integrate BigBasket on its app, Amit Sinha, the chief operating officer of the online retailer, has told Reuters during an interview. The e-tailer, which is owned by Paytm E-commerce, already has a revenue partnership with Future Retail, which operates hypermarket chain Big Bazaar and other fashion outlets.